What is the IDA Express story

The IDA Express concept was inspired by Ida Franco. Ida decided to quit her corporate job and stay home after having her first child. During her spare time (yeah right) she became interested in trading on eBay. It didn't take long for her to figure out that she could search for bargains online and in local stores, photograph and list them on eBay.

One of the first lessons she learned is that fees kill profit. eBay and PayPal make it really difficult for the newcomer to easily figure the fee structure out. That is when her husband, a technology guy decided to write code for a simple online eBay profit and fees calculator. It worked well and before long it was getting several hits per day!

As people began asking for more information about eBay, PayPal and the profit calculator, Ida and her husband decided to create a website to share the information they learned. eBay and PayPal want to keep good helpful information hard to access. Not anymore.